Cynthia Ojeda was selected by the city to lead operations and renew the mission of the Culver City Farmers’ Market starting in October 2017. A Southern California native, Ms. Ojeda has over 20 years of experience in the industry of certified farmers’ markets in the Los Angeles area. Embracing early on in her career the fundamentals of certified farmers’ markets, she has a passion for growers rights and farmers’ market integrity. Having served on California’s Department of Food and Agriculture Integrity Task Force Committee and also co-founding a farmers’ market non-profit organization, the Association of Certified Farmers’ Markets (ACFM), she has worked for two decades to help shape and direct the future of certified farmers’ markets. She also assisted with the re-drafting of provisions in AB 1871 to reinstate the Direct Marketing Program which was established in 1978 to enable small farmers to sell produce directly to the public. For details about the status of this legislation, see http://www.davisenterprise.com/local-news/brown-signs-bill-making-farmers-direct-marketing-program-permanent/